LEARN TO RUN CLEARANCE SEARCHES USING TESS
(YES, WITHOUT A REPORT)!
"How do I compare two marks for similarity?"
"How do I know if two parties' goods and services are too close?"
"What if I'm 'on the fence' about two marks?"
"What language should I use to explain adverse search results"
"How do I CYA?"
"What if I never really learned the right way to search at all?" 
"What if I'm just starting out and I can't afford search services?"
"Is there more I can do with TESS that I don't know about?" 
If you've found yourself struggling with the search process and asking for answers to any of these questions, then...you're in the right place! The SEARCHcademy class is how...you guessed it...you'll learn the RIGHT way to conduct clearance searches, even without a report!
AND WHO BETTER TO TEACH YOU THAN TWO OF THE TRADEMARK FIELD'S MOST SUCCESSFUL ATTORNEYS?

SONIA LAKHANY, ESQ.

Sonia is the owner of Lakhany Law, PC, an award-winning bicoastal trademark law firm and is known on Instagram as @trademarklawyerlady. She has been featured multiple times in Bloomberg as well as in Entrepreneur Magazine, Business News Daily, CBS, USA Today, and other notable publications. In addition to her law practice, Sonia teaches courses to other attorneys on practicing trademark law and legal marketing.

To learn more about Sonia, visit her website here.

ERIK PELTON, ESQ.

Erik is a former USPTO trademark examiner and owner of Erik M. Pelton and Associates, PLLC. He has filed thousands of office action responses over his 19 years in private practice and obtained over 2,500 trademark registrations for his clients.  In addition to his law practice, Erik has mentored and trained dozens of interns and associates and is the host of the “Tricks of the Trade(mark)” podcast.

To learn more about Erik, visit his website here.
FAQ
  •  How long is the class? Over two and a half (2.5) hours.
  •  How much is it? $297. 
  •  How long do I have access to the video? Forever- it's your's to keep!
WHAT YOU WILL LEARN
I. Overview of USPTO examination process
Standards and criteria for examination of an application 
How Examiners are trained

II. Review of likelihood of confusion standard   
Analysis of du Pont Factors  
How to compare marks for similarity
How to compare goods and services for similarity
What to do about marks that are "on the fence" 

III. Overview of TESS system
How it works 
Available data 
Various types of searches 

IV. Searching (using TESS only)
Basic knockout searches 
Sample Boolean searches  
How to choose keyword operators 
How to combine keywoods 
How to expand a search
How to narrow a search 

V. Searching (using Markify)
Overview of system
Helpful features
Sample report and analysis
Discount/promotion offer 

VI. Searching (using TrademarkNow)
Overview of system
Helpful features
Sample report and analysis
Discount/promotion offer 

VII. Opinion letters
Outline of standard language to include
Sample wording for marks that are "on the fence"
Disclaimers/CYA issues 

VIII. Client discussion
How to explain adverse search results
Sample language for phone or in-person conversations
Sample answers to frequently asked questions by clients 

IX. Q&A session
Purchase of this membership does not create an attorney-client relationship nor does the information provided constitute legal advice in any capacity.